As someone who has long understood and experienced, first-hand, how video impacts ROI, I realize that not everyone is aware of its potential. In fact, plenty of people are wary, or just downright doubtful that video can really make that much of a difference to their business.
This topic comes up so often that I recently blogged about it and will continue to do so as part of my commitment to educate my audience on how video can be a game changer with respect to their bottom line and brand authority.
In case you missed it, check out my latest blog posts devoted to this subject, How Will I Know My Video Presence is Improving and Increasing My ROI? You might also want to take a look at The Value of Video to Boost Your Credibility.
For now, bookmark those as homework — yes, you can consider it required reading. Until then, count this article as my latest vote for video and its potential to boost your ROI.
4 facts that feature the impact of video on ROI
It’s all fine and good for me to leverage my professional background and expertise as a way of demonstrating the value of video. However, my clients are discerning and smart; most require research and evidence before they will get on board with investing in video relative to an increase in ROI.
So, here are some fun facts about video vis-a-vis ROI…
- Increased engagement leads to higher conversion rates
Videos are highly engaging and can significantly increase the time visitors spend on a website. This increased engagement often correlates with higher conversion rates. For instance, including a video on a landing page can boost conversion rates by up to 80%. The reason is simple: videos can explain products or services more effectively than text alone, leading to better understanding and increased likelihood of purchase.
- Improved SEO rankings drive more traffic
Search engines, notably Google, favor websites with video content, often ranking them higher in search results. This improved SEO ranking means more organic traffic, which is crucial for any digital marketing strategy. The more people visit your site, the higher your chances of conversions, directly impacting your ROI.
- Videos enhance email marketing campaigns
Featuring videos in email marketing can lead to a significant increase in click-through rates. For instance, just using the word “video” in an email subject line can increase open rates and reduce unsubscribe rates. This improved engagement can lead to more conversions and sales, positively impacting ROI. In fact, consider these current video engagement statistics:
- Using the word “video” in an email subject line boosts open rates by 7-13% and including videos in the content increases clickthrough rates by 65%.
- World internet traffic from videos will comprise 82% of all traffic in 2022.
- Boosted brand awareness and customer loyalty
Videos are an effective tool for storytelling and brand building. They can evoke emotional responses, create a sense of connection, and convey complex messages in an easily digestible format. This enhanced brand awareness can lead to increased customer loyalty and lifetime value. Loyal customers are more likely to make repeat purchases and recommend your brand to others, both of which are beneficial for long-term ROI.
Ready to explore the very real potential of video to boost your brand’s ROI?
Let me help take your business to the next level! Get started!
