Why You Should Embrace the Camera and its Power of Connection
Even if you already know that video is an indispensable tool for connecting with your audience, you might still be one of those individuals who shies away from being on camera because you find standing in front of a screen uncomfortable.
First of all, it doesn’t have to be.
More importantly, I’m going to reveal the ugly truth about avoiding video. You don’t want to miss out on the chance to build genuine connections with your audience simply because you’re feeling camera shy.
Stick around… I’ll help you step into the spotlight so that you can take bigger strides for your business.
The ugly truth: staying behind the scenes alienates you and your audience
Being scared to step on screen distances you from your audience, making you less accessible, familiar, and trustworthy to them. While the reluctance to appear on camera is a common challenge faced by many, typically stemming from self-consciousness, fear of judgment, or discomfort with the unfamiliar, the fact is avoiding video means missing out on a powerful means of communication that goes beyond words.
Look at it this way: the camera is not just a tool; it’s a bridge that connects you directly with your audience. Video allows for a more personal and authentic interaction, enabling viewers to see the face behind the message. It adds a human touch that written words or images alone cannot convey.
Why you need to shine in that spotlight
Imagine your favorite TV personality, actor, or news anchor, and focus on what it is that makes you like them so much. Do they come across warm and friendly in interviews? Maybe they have a particularly quick wit that leaves you laughing. Whatever it is, you only experience this because you watch them on video. In fact, you might even feel like you know them.
This is exactly the same kind of connection you can inspire with your audience.
Remember, the purpose and promise of video is to:
- Build trust and authenticity:
Being on camera shows vulnerability, and authenticity builds trust. Your audience is more likely to connect with a real person sharing their thoughts and experiences.
- Enhance communication:
Video allows for nuanced communication through facial expressions, body language, and tone of voice. These elements contribute to a richer and more comprehensive message. Think of that quick wit coupled with a well-time raised eyebrow… these make for funny and memorable moments.
- Strengthen personal branding:
Showing up on camera reinforces your personal brand, helping you stand out and create a memorable impression, which can foster a stronger connection with your audience. This is that sense of I-feel-like-I-know-them or we-would-be-besties.
- Adapt to modern communication trends (and expectations!):
Video is increasingly becoming the preferred mode of communication. Adapting to this trend ensures that you stay relevant and engage with your audience in the ways they prefer — and have come to expect.
Let me assure you that embracing the camera is not about vanity; it’s about creating connections. The ugly truth about avoiding video is that it limits your ability to connect authentically with your audience.
Overcoming discomfort on screen is a journey worth taking, as it opens doors to more meaningful interactions and establishes a genuine connection that can set you apart in the digital landscape.
And it still sounds scary!
I get it. I’ve been there. That’s how I know that I’m the guide you need to get out of your head and onto the screen.
