Before we jump into how exactly videos can increase ROI and boost your bottom line, let me start by assuring you that video does make a difference when it comes to your business’ profitability. The trick is ensuring your broadcasting the right presence on screen.
In order to show you how video is so valuable to your business, I’ve listed the major ways that video can make such a positive impact on your brand.
As for the right presence, we’ll get to that!
Let’s take a look…
11 ways to increase ROI with video
If you’re eager to build your business in order to make more money (and who isn’t?), creating videos and putting yourself on screen is a proven strategy for success.
Here’s how video works to bolster your brand and bottom line…
- Improved conversions
This first point is a no-brainer. Video content can lead to higher conversion rates, plain and simple. Landing pages or product pages with video often see increased conversion rates because video can effectively communicate the value of a product or service, address potential customer concerns, and provide a more engaging and persuasive presentation.
- Increased sales
Video flexes serious muscle as a sales tool. Product demonstration videos, customer testimonials, and explainer videos can all contribute to increased sales by helping potential customers better understand your offerings and how they can solve their problems.
- Better SEO rankings
Search engines place a premium on video content, which means that when your video content ranks well, it can bring more organic traffic to your website, which can lead to increased brand visibility and potentially more sales. Win, win, win.
- Enhanced brand awareness
Putting yourself on camera to connect and resonate with your target audience will undoubtedly result in videos shared on social media and other platforms, which also helps extend your brand’s reach by putting it in front of new customers.
- Customer education
“Knowledge is power” as the saying goes and this is true for both you and your customers. Getting on camera and creating a video is a fast and effective way to educate your customers about your products, services, and even developments or news about your industry. Informed customers are more likely to make well-informed purchasing decisions, and this can contribute to increased sales.
- Reduced customer support costs
Video tutorials and how-to guides can help customers troubleshoot issues or learn how to use your products. This can reduce the burden on your customer support team, if you have one, which then translates as cost savings. If you think about it, when was the last time you called a customer service desk or actually read directions on how to use or troubleshoot a product? Chances are you turned to YouTube!
- Content repurposing
Why reinvent the wheel? Instead, repurpose your video content into other formats to feature on other platforms, like blog posts, infographics, and social media posts. This not only extends the life of your content but also reaches different segments of your audience, potentially leading to more conversions and sales, our first two points.
- Email marketing
Including video in your email marketing campaigns can boost click-through rates and engagement. When potential customers are more engaged, they are more likely to convert and make a purchase. In fact, research shows that even the word “video” in an email subject line can increase open rates by 6%.
- Cross-promotion
Partnering with other brands or influencers for video collaborations can introduce your business to new audiences. When executed effectively, these partnerships can lead to increased sales. Consider this: after seeing co-marketed campaigns, 68% of consumers are able to make buying decisions before even speaking to sales representatives.
- Enhanced customer engagement
Engaging video content can keep your existing customers interested and loyal. Satisfied customers are more likely to make repeat purchases and become brand advocates, which can positively impact your bottom line. Just think about yourself as a consumer and consider which brands you prefer to purchase from.
- Social proof
Ah, the ever important social proof. Video testimonials and reviews can provide social proof of your product’s quality and effectiveness, instilling confidence in potential buyers and increasing sales. Wyzowl reports that 79% of consumers have viewed a video testimonial to get more information about a business, product, or service.
Okay, so you get how video can make a serious impact on your brand by increasing ROI. Now, in order to really leverage the power of video, you need to create and refine your video presence.
This is where people tend to shy away but I’m here to urge you not to. Think of the statistics and research I’ve just shared. Don’t undercut your own profit margins because you don’t like the sound of your voice on camera or any other silly reason.
I get it, I really do. I’ve been there and because of that I know how to get you out of that headspace, helping you be the star of your own show.
Connect with me to access the confidence you need to embrace your on-screen power and increase your brand’s profitability.
