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Author: Kerry Barrett

Podcast Episode 22: On-Camera Delivery and Media Training
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In this episode, Kerry Barrett discusses the importance of on-camera delivery and media training for both marketing and sales purposes. She emphasizes the significance of camera presence on social media platforms, as well as the use of long-form live videos in webinars, podcasts, and masterclasses. Kerry highlights the alarming statistic that 63% of people leave webinars, even if they’ve paid for them, due to the host being boring. She stresses the need for effective presentation skills on camera and mentions that logistical aspects such as lighting, audio, and setting up the shot can be easily fixed once you know how.

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How to Create a Compelling Video Marketing Strategy
A young Black woman setting up a camera with a ring light, smiling slightly

So much of my job involves convincing my audience that video is invaluable to their growth and professional prosperity. Once convinced, I then have some heavy lifting to do with respect to my clients’ fear of being on camera or lack of confidence on screen. 

While I’m happy and motivated to manage both of these tasks, what I really feel energized about is teaching people how to create their video marketing strategy, once they’re fully on board with the value of video and their ability to leverage it. 

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Episode 21: The Art of Self Redesign A Conversation with Kris Kendall
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Kris spent the first half of her life working in Silicon Valley for large and small companies, building marketing programs to grow them to billion-dollar enterprises. And then she realized she had dreams of her own. Now, she enables women over forty to identify and pursue their passions and interests to create the second half of their life that brings fulfillment and joy.

In this episode of The Kerry Barrett Show, host Kerry Barrett interviews Kris Kendall, the founder of Fulfilled After Forty. Kris helps women over 40 find their purpose and passion in life, guiding them toward their goals for the next chapter. Kris shares her journey of transitioning from a successful career in Silicon Valley to pursuing her new dreams and how she helps others do the same. Tune in to learn more about finding fulfillment after 40.

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Episode 20: Building Trust Through Podcasting with Sheryl Plouffe
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Uncover the strategies, techniques, and authentic approaches to connect with your audience on a deeper level. Sheryl shares her experiences and expert insights, providing a roadmap for creating episodes that resonate and foster lasting relationships. Whether you’re a seasoned podcaster or just starting, this episode is a must-listen for anyone looking to elevate their trust-building game through the power of podcasting.

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10 Proven Ways to Feel Confident – and Calm! – on Camera
10 Proven Ways to Feel Confident – and Calm! – on Camera

For many of you, just reading that title is enough to start your hands sweating and stomach churning. I’ve been there, which is why I know I can coach you to feel confident and calm on camera, which is crucial in today’s digital world where video communication is increasingly common. 

Before we start working together, let me take you through a few common, yet proven, strategies that will help you boost your confidence on camera. 

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4 Facts about How Video Impacts Your ROI
4 Facts about How Video Impacts Your ROI, overlaid over a woman holding a clipboard with a graphic of a chart trending upward on it. She is pointing a pen at the upward trend graph.

As someone who has long understood and experienced, first-hand, how video impacts ROI, I realize that not everyone is aware of its potential. In fact, plenty of people are wary, or just downright doubtful that video can really make that much of a difference to their business.  

This topic comes up so often that I recently blogged about it and will continue to do so as part of my commitment to educate my audience on how video can be a game changer with respect to their bottom line and brand authority.

In case you missed it, check out my latest blog posts devoted to this subject, How Will I Know My Video Presence is Improving and Increasing My ROI? You might also want to take a look at The Value of Video to Boost Your Credibility. 

For now, bookmark those as homework — yes, you can consider it required reading. Until then, count this article as my latest vote for video and its potential to boost your ROI. 

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How Being on Camera Tightens the Ties with Your Team
How Being on Camera Tightens the Ties with your Team

Even though you’re the one standing (or sitting) in the spotlight, spending quality time on camera can actually strengthen the connection between you and your whole team. While we can credit the pandemic with bringing us all together via Zoom, not many people were actually comfortable with the realities of videoconferencing. 

Comfortable or not, Pew Research tells us that 65% of employees who telework all or most of the time feel disconnected from their colleagues. Channeling the 1976 song by the band Boston, this 65% represents “more than a feeling;” in fact, it results in decreased employee retention rates, which has cost U.S. based companies more than $400 billion annually. 

That’s the bad news. 

The good news is you can tighten the ties with your team by establishing and committing to a stronger video presence during these still-critical video conferences. After all, the pandemic might be over, but the way we work has changed for good. Video calls aren’t going anywhere, so you might as well invest the time and effort in strengthening that particular skill set for the sake of your business and, by extension, your bottom line. 

Read on for more details that reveal the power of your on-screen presence… 

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The Value of Video to Boost Your Credibility
Kerry Barrett pointing at a television screen and smiling. Word read: The Value of Video to Boost Your Credibility

In my last blog post, I tackled the question that I hear from clients a lot: How Will I Know My Video Presence is Improving and Increasing my ROI? 

This week, I’m diving deeper into one of the reasons why video is such a valuable tool, which is its ability to boost your credibility. 

Entrepreneur recently published 6 Reasons Why Elevating Your Video Presence Can Make You a Better Leader, and I love this line in particular, “Confidence makes people want to listen to your message — credibility makes them believe it.” 

So true! 

That’s why spending time on screen is an authentic way to establish your credibility and these are some proven reasons why it works… 

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Episode 18: Mastering Digital Marketing Measurements and Metrics 
The Kerry Barrett Show Episode 18: Mastering Digital Marketing Measurements and Metrics

Matt Bailey teaches Digital Marketing to the world’s biggest brands and at the most recognized universities. He’s taught:

  • Google employees how to use Google Analytics
  • Experian how to present data
  • Custom-developed digital marketing workshops and training curriculum for Microsoft, Disney, Nationwide, Orange, Hewlett Packard, Proctor & Gamble, and IBM.

Matt’s training curriculum is also used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, and in over 300 schools. According to Microsoft, “Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able.”

From developing real-estate websites in the mid 90’s to starting his own digital marketing agency in 2006, creating more than $1 billion in revenue for clients. Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and has trained over 1 million marketers. In 2020, he earned his Master of Education in Instructional Design and Technology, and now offers coached digital marketing courses at Learn.Sitelogic.com.

Matt is the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. He is also the digital marketing instructor for the ANA (Association of National Advertisers), an instructor for LinkedIn Learning, and standards contributor for the OMCP (Online Marketing Certified Professional), the international standards certification and licensing program for digital marketing education.

He’s the author of:

  • Internet Marketing: An Hour a Day (2011)
  • Wired to be Wowed (2015)
  • Teach New Dogs Old Tricks! (2017)
  • Digital Marketing Fundamentals (2023)

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.

In this episode, digital marketing expert Matt Bailey joins host Kerry Barrett to discuss the ins and outs of social media advertising. Matt explains how social networks add posts and ads to users’ feeds, even if they don’t actually appear on the screen, and how these impressions are counted. He shares his journey from working in agencies to starting his own successful agency and eventually transitioning to training. Matt emphasizes the importance of education in marketing departments and offers valuable insights into the world of digital marketing. Tune in to gain a deeper understanding of social media advertising and its impact on businesses.

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