The Pratfall Effect 10 Ways to Turn Mistakes Into Marketing Material
On-Camera Tips for Introverts
On-camera time can be extra tough for introverts, even those who don’t think of themselves as being afraid to be on camera. Talking to people on camera can feel very different from face-to-face, which can make it more draining and more stressful. To make things more difficult, work that requires on-camera time is often done by extroverts, so people who find being social less “natural” may already be working extra hard to maintain their social batteries. Here are three tips that will help anyone improve their on-camera performance, but are especially designed for introverts.
(more…)Episode 13: Tech Entrepreneurship and Real Estate with Zev Freidus
Zev Freidus began his real estate career in Boca Raton, Florida over 20 years ago. Long before the mass migration from the northeast, in the mid 90’s Zev had the vision to begin investing in residential properties in Boca. In 2005 Zev founded Boca Executive Realty with the mission of combining innovative technology with superior agents to become Florida’s most respected and trusted residential real estate brokerage. Over the coming 10 years he led the company through a period of hyper growth, which culminated in 2014 by selling a controlling interest in the company to a private equity group and rebranding as BEX Realty. In 2021 Zev launched ZFC as a full service boutique residential and commercial brokerage, specializing in real estate across the entire state of Florida.
In this podcast episode, host Kerry Barrett is joined by Zev Fredius, a business and real estate expert. Zev discusses his background in technology and real estate, and how he combined the two to create successful real estate brokerages. He shares his journey of realizing the value of investing in real estate and using technology to grow and scale his business. Zev also talks about his relocation to Florida and how he leveraged technology to stand out in a competitive market.
(more…)Three Quick Tips to Vanquish Cameraphobia
You know the feeling: your throat is dry, your underarms are sweaty, and your face feels bright red … and here are the cameras to capture your terror on video for all to see!
You’re not alone! Fearing to be caught on video is common. Hating the way you look on video is, if possible, an even more frequent occurrence. For many executives, small business owners, and others, video is a fact of life, and one that they’ve resigned themselves to hating.
But would it surprise you to learn that many people who look calm & composed, engaging & energetic on camera also struggle with these fears? Believe it or not, you can overcome the fear of being on video. Unfortunately, it’s not always a quick and easy process, but it is quick and easy to get started! Here are three tips to help you start to learn to love being in front of the camera.
(more…)Video Success Relies on the Structure of a Framework Strengthened by Professional Coaching
When we’re trying to market ourselves and grow our businesses, it’s easy to get distracted by the latest shiny object or marketing trend. No matter how impressive or effective the latest tool or trick, the fact remains that there is no one-size-fits-all approach when it comes to building your brand.
Video is no exception.
I’m often asked by potential clients whether video will work for them. In fact, the inquiry comes up often enough that I thought it made sense to craft this quick blog post and explain that video success really hinges on factors specific to each client.
Allow me to explain…
(more…)Episode 12: The Origins of Fear
In this episode, we explore the origins of fear and how it manifests in various situations, including public speaking. We discuss the deep-rooted fear of being judged, rejected, and experiencing lowered status. We reference a study that revealed public speaking as the number one fear, even surpassing death. The episode concludes by assuring listeners that they are not alone in experiencing this fear and that it affects many individuals.
(more…)The Biggest On Camera Mistake You’re Making
In this episode, we’re diving deep into energy when it comes to video presentations. I’ll show you how channeling your passion can instantly captivate your audience, turning your content into a dynamic blend of education and entertainment. We’ll tackle the challenges of viewer fatigue and on-camera jitters, and I’ll walk you through some practical exercises to help you find that sweet spot of energy. Whether you’re a seasoned pro or just starting out, my insights will elevate your on-screen presence, ensuring your message resonates long after the video ends.
(more…)Why Your C-Suite Execs Need Video Training
C-Suite Executives have a lot of skills, but let’s be honest … public speaking and being on camera aren’t always at the top of the list. Most corporate executives have a broad range of knowledge and a more narrow area of expertise. But these days, it’s more and more common for corporate executives—and not just the CEO—to be in front of the camera.
Today, I want to share a little info on why everybody—but especially C-Suite executives—should have media training.
(more…)Now in Session: The New Lights On, Fears Off Masterclass
As someone who has recovered from a debilitating fear of being on screen or even just being seen, I have enjoyed an illustrious and Emmy award-winning career as a news anchor and producer. I know how scary it can be to present yourself on camera, especially in this day and age of comment trolls, who can be ruthlessly emboldened by the anonymity of the internet.
That’s why I’ve launched a brand new masterclass, “Lights On, Fears Off,” which will teach you how to turn the camera light on, dial down your fears, and deliver to the camera in order to leverage the lens for authority, visibility, growth, audience building, and … let’s face it, increased revenue.
(more…)Master The Camera: 5 Tips to Looking and Sounding Natural on Camera
Have you ever spent more time than you should have on many takes for a single video? We always want our content to look perfect and sound perfect, but that instinct might not always be the right one. When it comes to creating video content for marketing, especially on social media, “refined” is the direct opposite of “natural” and might even be counterproductive for what you intend. If you want your audience to connect with you and be entertained, these are a few tips you should keep in mind!
(more…)
