Unlock your business's media potential with a free download of the P.I.T.C.H. Perfect Framework—the strategy used to land a spot on the Today Show!

Category: Social Media

Media Training Message: How to Leverage Your Awards on Social Media

Spoiler alert: You’re not bragging, you’re building your brand.

If you’ve read any of my blog posts, you know how much value I place on the importance of establishing authority and credibility in your industry. While video is always a bull’s eye, in my experience, you do have other arrows in your quiver. What am I talking about? Celebrating and communicating your success on social media. 

Lately, I’ve observed too many people shy away from sharing on social media what I know are major accomplishments or professional wins. If you’re one of them, I’m sorry to say you are wasting a golden opportunity to build your brand and establish your voice as one of authority in your industry. 

Don’t get me wrong — no one likes a bragger, but this isn’t about showing off, it’s about demonstrating expertise, experience, and excellence. Stick with me while I explain why highlighting your awards on social media is crucial… and I’ll provide a few tips on how to do it effectively.

(more…)

How to Create a Compelling Video Marketing Strategy
A young Black woman setting up a camera with a ring light, smiling slightly

So much of my job involves convincing my audience that video is invaluable to their growth and professional prosperity. Once convinced, I then have some heavy lifting to do with respect to my clients’ fear of being on camera or lack of confidence on screen. 

While I’m happy and motivated to manage both of these tasks, what I really feel energized about is teaching people how to create their video marketing strategy, once they’re fully on board with the value of video and their ability to leverage it. 

(more…)